WalthamRecruiter Since 2001
the smart solution for Waltham jobs

Sr. Director, Product Marketing

Company: Fresenius Medical Care
Location: Waltham
Posted on: September 12, 2020

Job Description:

Directs and drives the marketing efforts (planning/positioning; promotion; market access; and product life-cycle management) in the U.S. nephrology healthcare market segment providing overall program leadership and guidance. Collaborates with appropriate stakeholders and executives to set the strategic direction and develop, execute/implement, and communicate the overall product marketing plan and strategies. Establishes short and long term goals and objectives for the marketing efforts ensuring alignment divisional and company strategic plans. Makes appropriate decisions and recommendations to ensure all promotional/advertising materials meet internal and FDA Regulatory and Compliance guidelines.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Utilizes advanced knowledge of the business and industry subject matter expertise to direct and drive the commercialization of assigned product(s) providing program oversight and leadership to ensure a successful and effective implementation of the marketing plan. Responsible for cross -functional collaboration to ensure in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, and reimbursement/market access initiatives.

Develops, recommends, and implements highly impactful marketing strategies and long and short term marketing plans that drive brand identity and business making the appropriate decisions to ensure an effective and efficient implementation.

Develops brand positioning, messaging, and promotion. Coordinates effective integration of various marketing tactics for advertising, public relations, sales force promotion, sales force and patient education, payor interactions and contract negotiations.

Manages all aspects of the marketing mix including promotion, pricing, distribution and product developments and/or changes.

Partners with various internal departments to ensure appropriate sales, promotional, and educational materials are available to support the success of assigned product(s).

Responsible for the translation of product requirements for U.S. markets, ensuring that all requirements are understood within the RTG Sales and Marketing organization, in addition to the external market.

Utilizes data and reports from various internal/external resources to analyze and define the market providing accurate sales projections/forecasts.

Develops and maintains key contacts with different target audiences to fully understand marketplace dynamics.

Conceives, develops, and tests/evaluates marketing plans and strategies to provide for effective marketing of the product.

Develops and disseminates promotion and training programs, including coordination of external suppliers and agencies, and with input from sales.

Leads the design and development of marketing campaigns from concept to execution creating effective market communications programs to maximize return on investment.

Manages the advertising agency and promotional review system to implement overall campaign elements, educational, promotional and public relations programs.

Establishes objectives for promotional programs and tactics consistent with strategy and leads the development of the promotional tactics for the healthcare and “at risk” patient audience.

Directs the development of tactics to include advertising, brochures, direct mail campaigns, sales literature, videos, medical education and slide programs, according to strategy and within agreed-upon budgets.

Provides regular status updates regarding marketing plan implementation timeline, tactics and program situation to sales and marketing executives, partners, and other stakeholders.

Ensures that budgets and schedules are within company requirements with significant organizational responsibility for the overall control of planning, staffing, budgeting, expense priority management, and recommendation and implementation changes of current methods.

Interprets and provides recommendations for change of company-wide policies and practices. Establishes policies appropriate for the function.

Regularly interacts with executives, senior management, and/or major customers. Interactions frequently require special skills such as negotiating or influencing customers and/or senior level leaders in matters of significance to the organization.

Recognized as an influential leader. Interacts with all levels within the organization to manage functional area. Overall responsibility for hiring, coaching, counseling employees, including performance reviews, disciplinary action and terminations.

Reviews and complies with the Code of Business Conduct and all applicable company policies and procedures, local, state, and federal laws and regulations.

Ensures all employees within the assigned team(s) understand and comply with the Code of Business Conduct and all applicable company policies and procedures, local, state and federal laws and regulations; establishing and maintaining effective internal systems and controls to promote compliance.

Provides leadership, guidance, and coaching for all direct reports to maintain an engaged and productive workforce; partnering with Human Resources on employee matters. Provides technical guidance.

Other duties as assigned.

Additional responsibilities may include focus on one or more departments or locations. See applicable addendum for department or location specific functions.

PHYSICAL DEMANDS AND WORKING CONDITIONS :

The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Most work to be performed in corporate/office settings.

Travel (up to 30%) will be required in order to conduct business at company manufacturing sites, participation in trade shows, travel to customer locations, vendor locations, and other miscellaneous locations, as needed.

SUPERVISION:

Responsible for the direct supervision of various levels of marketing staff.

EDUCATION :

Bachelor’s Degree in business, marketing, or related field required; Advanced Degree preferred.

EXPERIENCE AND REQUIRED SKILLS:

12+ years of increasingly progressive marketing experience in the nephrology healthcare market segment/industry; 5+ years of product management, including a new product launch.

Strong management skills with the ability to lead cohesive and productive teams.

Strong interpersonal skills with the ability to communicate with all levels of management through diplomacy and tact.

Excellent oral and written communication skills. Effective presentation skills.

Familiarity with advertising agency operations.

Excellent organizational skills and the ability to manage multiple projects with tight deadlines.

Excellent collaborative skills are a must and demonstrated work experience across cultures is a plus.

Maintains a pro-active approach to all situations, with the ability to anticipate problems and come up with appropriate solutions.

Exercises sound, independent judgment.

Requires knowledge of all MS Office applications.

Budgeting, forecasting, and financial analysis, including P&L management.

Success in developing and launching successful new products in regulated, health care environment

Fluency with outcome-driven innovation and gated approach to product lifecycle management

Strategic insight and the ability to develop strategic and tactical marketing plans to support company goals

Leadership skills to build successful cross-functional teams (with sales, manufacturing, R&D, supply chain, etc.).

EO/AA Employer: Minorities/Females/Veterans/Disability/Sexual Orientation/Gender Identity

Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.

Members of Human Resources turned a team meeting into a team-building exercise to make fleece blankets for homeless military veterans.

Fun at FMCNA Family Day We’re passionate about our people. Take a look at our recent family day event!

Join Our Talent Network Let’s stay connected! Joining our talent network allows us to send you company news, career event announcements and new job opportunities.

As a company with over 64,000 dedicated employees, Fresenius Medical Care North America is quite aware of the many scams that job seekers may face. If you receive any type of communication on behalf of Fresenius Medical Care North America that seems inappropriate or suspicious, we urge you to report this activity to:

Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.

If you are a recruitment agency submitting a resume on behalf of a client:

Fresenius Medical Care North America (FMCNA) only accepts resumes from agencies on the preferred supplier list and all third party searches require Human Resources approval. Please do not forward resumes to our applicant tracking system or to FMCNA employees and/or FMCNA Management. FMCNA is not responsible for any fees or charges associated with unsolicited resumes or third party searches conducted without Human Resources approval.

If you are interested in applying for employment with Fresenius Medical Care, NA and require special assistance or accommodation during any part of the pre-employment process, please contact our dedicated Help Desk for assistance at (855) FMCNAHR.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, pregnancy, marital status, national origin, citizenship status, disability, military status, sexual orientation, gender identity, genetic predisposition or carrier status or any other legally protected characteristic.

Keywords: Fresenius Medical Care, Waltham , Sr. Director, Product Marketing, Other , Waltham, Massachusetts

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Other Jobs


Part - Time Warehouse Operator - $15.25 - $18.25/hr
Description: Full-time Warehouse Team Member - 500 sign-on bonus Hourly pay rate Earn 15.75 - 18.75/hr, plus benefits and a 500 sign-on bonus. Limited-Time Opportunity Location: Taunton, MA Job opportunities vary (more...)
Company: Amazon Workforce Staffing
Location: East Providence
Posted on: 09/25/2020

Hospitality Services Associate
Description: Summary Greets, screens and provides way finding assistance while also acting as an informational resource to patients, visitors, staff and vendors. Education High school or equivalent GED . Certification, (more...)
Company: Concord Hospital
Location: Concord
Posted on: 09/25/2020

Warehouse Handler (Full-Time) - With $500 Sign-on Bonus
Description: Full-time Warehouse Team Member - 500 sign-on bonus br br Hourly pay rate: br Earn 15.75 - 18.75/hr, plus benefits and a 500 sign-on bonus. br Limited-Time Opportunity br br Location: (more...)
Company: Amazon
Location: East Providence
Posted on: 09/25/2020


Remote Licensed Life Insurance Independent Contractor
Description: Licensed Life Insurance Independent Contractor - Work from Home br br We got what you want, you got what we need br br Are you a Licensed Insurance Agent looking for a flexible opportunity One (more...)
Company: LiveOps
Location: East Providence
Posted on: 09/25/2020

Full-time Warehouse Worker - $500 sign-on bonus
Description: Full-time Warehouse Team Member - 500 sign-on bonus Hourly pay rate Earn 15.75 - 16.75/hr, plus benefits and a 500 sign-on bonus. Limited Time Opportunity Location: Taunton, MA Job opportunities vary (more...)
Company: Amazon Workforce Staffing
Location: East Providence
Posted on: 09/25/2020

Sort Center - Part-Time Up to $18/hr
Description: Full-time Warehouse Team Member - 500 sign-on bonus Hourly pay rate Earn 15.75 - 18.75/hr, plus benefits and a 500 sign-on bonus. Limited-Time Opportunity Location: Taunton, MA Job opportunities vary (more...)
Company: Amazon Workforce Staffing
Location: East Providence
Posted on: 09/25/2020

Remote Licensed Life Insurance Independent Contractor
Description: Licensed Life Insurance Independent Contractor - Work from Home br br br br We got what you want, you got what we need br br br br Are you a Licensed Insurance Agent looking for a flexible (more...)
Company: LiveOps
Location: East Providence
Posted on: 09/25/2020

Amazon Workforce Staffing Amazon Pickerpacker Immediate Hire
Description: Amazon Workforce Staffing Amazon Pickerpacker Immediate Hire - Amazon Workforce StaffingWarehouse Team Member Part-Time, Full-Time, Flexible Hours Shifts: Overnight, Sunrise, Day, Evening, WeekendLocation (more...)
Company: Cylcon Jobs
Location: East Providence
Posted on: 09/25/2020

Licensed Life Insurance Independent Contractor - Work from Home
Description: Licensed Life Insurance Independent Contractor - Work from Home br br br br We got what you want, you got what we need br br br br Are you a Licensed Insurance Agent looking for a flexible (more...)
Company: LiveOps
Location: East Providence
Posted on: 09/25/2020

Amazon Order Picker/Packer
Description: br br Warehouse Team Member Part-Time, Full-Time, Flexible Hours br br Shifts: br Overnight, Sunrise, Day, Evening, Weekend br br Location br Fall River, MA br Job opportunities vary (more...)
Company: Amazon Workforce Staffing
Location: East Providence
Posted on: 09/25/2020

Log In or Create An Account

Get the latest Massachusetts jobs by following @recnetMA on Twitter!

Waltham RSS job feeds