Benchmark is continuing to hire, we have immediate openings in
all of our Communities!
We understand that many people are facing the hardship of
employers closing or reducing hours. Benchmark Senior Living is
currently hiring temporary, full-time, part-time - RN/LPNs,
CAN/HHAs, cooks, servers, dishwashers and housekeepers on our day,
evening and weekend shifts. Together we will get through this,
Senior Director of External Business Development in Waltham, MA
at Benchmark Senior Living Join Benchmark. At Benchmark, we impact
lives through human connection. We are thought leaders creating
quality experiences and inspiring personal growth for all who
engage with us. We just happen to imagine, build and manage
beautiful, private-pay communities geared toward older adults. Are
you Called to Care about your work, other people and making a
difference? Do you believe that people and teams are Better
Together than going it alone? Are you always striving to Be the
Benchmark by which all others are measured? Then our core values
match. Connect with us –and to what truly matters!
Benchmark Senior Living (BSL) was founded in 1997 by Tom Grape,
CEO, and is the largest provider of senior housing in New England.
We also currently employ approximately 6,400 employees. The
Company, with its corporate offices located in Waltham, MA, offers
the highest quality of service and care with the warmth and
hospitality of home. Benchmark Senior Living is a leading service
provider in several key areas including independent living,
assisted living, memory care, Continuing Care Residential
Communities (CCRC) and short stay programs. With a choice of
lifestyles and differing levels of care, the company can tailor its
services and/or living arrangements to suit the needs of each
resident and family.
The Senior Director of Business Development provides senior
leadership over the External Business Development (EDB) group and
will work with all Benchmark communities to lead various activities
and programs, to maximize revenue and occupancy opportunity
primarily through professional referral sources.
Effectively coach External Business Development team to meet and
exceed goals and raise their proficiency in all key areas.
Assures that occupancy and sales productivity goals are
consistently met across all regions.
Meets regularly with sales and EBD teams to review sales and
marketing activity and skills assessment.
Work with Marketing on developing comprehensive programs that
provide educational opportunity for the professional community and
helps drive referrals as well as creates thought leadership for BSL
within the community
Creates and maintains a comprehensive tracking system to track
referrals and conversions to move-ins
Assist in developing, implementing and maintaining a 90-day
Marketing Action Plan for each community within the cluster, in
conjunction with the EBD, DCRs, Executive Director (ED), and the
Regional Sales Director.
Educate the community at large about Benchmark’s unique approach
to senior living.
Implements, monitors, and promotes resident referral programs to
generate new referrals.
Analyzes the strengths and weaknesses of the region against
Demonstrates innovative, entrepreneurial thinking in
anticipation or response to competitive trends and business
Tracks and responds to market trends in a positive and proactive
Provides detailed and accurate periodic sales and marketing
Ensures all sales data and activity is recorded accurately and
updated consistently in the CRM.
Job Requirements Requirements:
3-5 years experience in sales and marketing, preferably in
Previous experience working with aging adults and/or persons
with disabilities is highly desirable.
Computer proficiency with working knowledge of Microsoft
Mastery of the CRM with the ability to teach and guide others on
Excellent communication skills, both verbal and written and the
ability to relate in a positive and professional way to a diverse
resident and associate population.