Based in Waltham, MA reporting to the CEO.
Invoke is searching for an exceptional VP to help the company
scale in a period of dynamic growth. This position is critical for
the expansion of our business, particularly in the entertainment
and technology sectors. This executive will lead the execution of
our digital marketing, social media, and advertising efforts. To
drive revenue growth, the VP of Marketing will take the lead on
refining and executing Invoke’s digital marketing strategy,
including social media, SEO, SEM, digital advertising, analytics,
and creative design. The VP will also take the lead in operational
decisions and procedures to maximize revenue growth.
This is a senior leadership position that can lead to a C-level
position for the right candidate. If you are a killer business
executive with a record of implementing successful marketing
programs in high growth companies, this is a lucrative opportunity
for you to help the company grow to $50 million in the next few
ABOUT INVOKE Invoke empowers companies to make same-day,
audience-guided decisions. Traditional program testing involves
intercepting people at a mall and bringing them to a theater to
view a video. A dozen of those viewers are paid to participate in a
single focus group session. Likewise, traditional qualitative
methods for ad/product/package testing also have small sample
sizes. Invoke is revolutionizing the industry by offering a
technology-driven solution that delivers deep, qualitative insights
at large, quantitative scale.
This enables studios and global consumer brands to test more,
test faster, and test better. Because we are a digital testing
solution with a digital dial, we provide our clients with meta data
and custom metrics in addition to qual and quant insights. And
because our platform can translate from 19 languages in real time,
we can target large, specific audiences around the world. We are
the money ball of concept testing.
KEY RESPONSIBILITIES The purpose of the role is to focus on
maximizing Invoke’s presence in the marketplace, creating a
pipeline of qualified leads, and supporting our sales team to
expand our client base. To make that happen, you’ll need to manage
a small team and roll up your sleeves and be a doer as well.
Commercial and Operational Leadership This VP will be a partner
to the CEO, someone that will be instrumental in driving growth for
the company while ensuring operational procedures are followed. The
person will be a member of the senior management team. Experience
with account based marketing is a plus.
Support the business development process; own the process for
developing marketing generated leads and turning them over to the
Leads the development of credentials and pitches for clients,
collaboratively developing the messaging and creative concepts.
Work with the CFO and CEO to ensure revenue optimization and
Ensure financial and operating procedures are followed and
Ensure the company maintains up to date knowledge of our
clients, our clients’ industries, and our competitors.
Digital Marketing Drive the strategy, implementation, and
measurement for all marketing activities, online (e.g., inbound
marketing sites, landing pages, etc.) and offline (e.g., mail
Be the subject matter expert on marketing automation tools.
Leverage a variety of data sources to derive actionable insights
about website experience, web user behavior, conversion rates, down
funnel sales success.
Lead conversion rate optimization, working with key stakeholders
in sales, client delivery, and technology teams.
Own the optimization and reporting of MQLs.
ABOUT YOU Highly commercial with long-term strategic vision, you
have experience building and running teams. You’ve been a key
employee at a small company and directly helped that company grow.
Your business network is strong and you have an impressive track
record of developing qualified leads that led the sales team to
winning major accounts and growing existing clients. You are an
outstanding leader with the skills and aptitude to structure,
develop, and motivate a strong cross-functional team. You are
comfortable presenting to C-suite executives as well as providing
account support to clients.
You have a depth of experience in digital marketing, including
organic and paid social media, SEO, influencer outreach, analytics,
research, and creative services. You have experience managing
P&L, staffing, and resources. Experience in PR and content
marketing/data-driven storytelling is a huge plus. With a strong
entrepreneurial spirit, you understand how to best apply it to
growing a business.
Preferred Qualifications: 10+ years marketing leadership
High-growth small company experience a must, preferably in
technology or consumer insights.
Proven track record of exceeding goals and driving revenue
growth; evidence of consistently making good decisions through a
combination of analysis, experience, and judgement.
Experience integrating digital marketing with PR, content
marketing, and other general marketing activities.
Ability to manage and lead ambitious people while being a
collaborative team builder.
Knowledge of finance, operational/information systems.
Excellent written and verbal communication and presentation
Proven ability to project manage, multi-task, and solve
Bachelor’s degree or higher.
Marketing Qualifications: Minimum of 5 years experience in
digital marketing, B2B sales process, paid search, social media
Experience with Excel and Google Analytics. Google Analytics
certification a plus.
Understanding of conversion rate optimization, landing page
optimization, and SEO techniques.
Expertise with marketing automation.
Experience learning and discussing concepts related to market
research and consumer insights.
Passion for emerging web marketing and technology trends.
COMPANY CULTURE Invoke’s culture is all about results,
responsibility, and high performance. Our solutions enable our
clients to have immediate results to make faster decisions and
increase company performance. We hold ourselves to the same
standards. We have a phenomenal team that is very focused on
achieving results. Everyone goes the extra mile to ensure our
clients are more than satisfied; they are enthusiastic.
At the same time, we have fun. We are a close-knit team. We’re
in this together. We care deeply about each other and always have
each other’s back. Each individual will go to endless lengths to
support another team member. If you are an A player then you will
thrive here and you will have loads of fun.
We are a growing technology company and we like to hire people
who can grow with us. This is an excellent opportunity to work for
an organization at the cusp of reinventing the market research
We also have lots of perks – snacks, pet-friendly office,
flexible workdays, to name a few.
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Invoke.com 395 Totten Pond Road
Waltham, MA 02451
+1 781 810 2700