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Food Portfolio Marketing Leader

Company: PerkinElmer, Inc.
Location: Waltham
Posted on: September 13, 2020

Job Description:

We are first and foremost focused on ensuring the utmost health and safety of our current employees and candidates. We are monitoring local and national guidelines as they evolve to ensure the best candidate experience. Due to the Coronavirus (COVID-19) we are leveraging technology and digital capabilities to actively engage top talent in our recruitment process.

As your application progresses you may be asked to use virtual conferencing tools. If so, our Candidate Care Center team will assist you along the way and answer any questions.

Working at PerkinElmer | Jobs and Careers at PerkinElmer Don't ask what's next. Define it. Step up, stand out and make a Statement.

Responsibilities Location Waltham, MassachusettsUS Job ID JR-014728 The Food Marketing Leader is responsible for creating marketing strategy and overseeing its execution for a specific portfolio, (products, services and solutions). This individual works in close collaboration with product management / BU’s. This role is a key player in an organization’s evolution from selling products to solutions; as such, it requires significant internal and external thought leadership and the ability to drive change across a wide variety of functions/roles. This marketing leader role partners closely with the global digital marketing teams to ensure regional needs are covered and an optimal mix of digital channels are leveraged.

Key Responsibilities:

Partners with product managers in the business units to design an aligned set of strategies and tactics to achieve objectives

Partner with our digital marketing team and be responsible for executing global and regional email campaigns, setting up nurture campaigns, pulling targeted contact lists, setting up personalized email campaigns and preparing analytics.

Work with customer insight to inform the identification and development of new offerings and programs

Understand target buyer needs, market trends and the competitive landscape

Builds the Food portfolio marketing plan to support and grow the business, prioritize and align target audiences, developing effective messaging and building content architecture. Work with Global Campaign team to deliver audience-centric messaging and content for campaigns.

Support launch planning for new offerings, work to integrate product into broader launch strategy

Gather data and insight about Food target personas, buyer needs and the purchasing decision process for the product, including key buyer roles

Work with product management to develop Food product positioning, value propositions and messaging that resonate with the buying audience and produce source messaging

Collaborate with marketing peers and resources to produce relevant content for target buyers

Assist customer marketing to drive product retention and upsell/cross-sell strategies

Basic Qualifications:

Bachelor's Degree

8+ years experience in product or portfolio marketing

3-5 year's experience managing direct reports

Preferred Qualifications:

Experience working in life or analytical science market

MBA preferred

Strong administrative and management skills, business acumen, including the ability to prioritize multiple projects, programs and objectives

Ability to translate quantitative data into actionable recommendations, conduct market competitor and customer research to gather insights and assess market opportunities

Ability to create value propositions and messaging strategies

Ability to link product launches to organizational campaign themes and goals

Strong writing, communication, presentation development and delivery skills

Demonstrated skills in messaging and positioning offerings

Empathetic to buyers, customers, users and sales resources

Travel Requirement:

Some ( #LI-LK1

PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

"When I go to one of my mentors and let them know that I have learned something new, I am able to apply it in a real project right away which has been extremely helpful to my professional growth and has enabled me to continue achieving my goals."

Samantha Casseus, Boston-based Full Stack Developer

"There is nothing cookie-cutter about my job. I’m never stuck doing routine tasks."

Rachel Adomat, System Applications Integrator

"There’s never a day I don’t think about how my team truly helps accelerate scientific research."

Manny Farag, Gas Chromatography (GC) Product Manager

"Being innovative in my job is second nature. I’m constantly discovering ways to make methods easier and higher performing for the industry."

Lee Marotta, Senior Field Application Scientist

"When I go to one of my mentors and let them know that I have learned something new, I am able to apply it in a real project right away which has been extremely helpful to my professional growth and has enabled me to continue achieving my goals."

Samantha Casseus, Boston-based Full Stack Developer

"There is nothing cookie-cutter about my job. I’m never stuck doing routine tasks."

Rachel Adomat, System Applications Integrator

"There’s never a day I don’t think about how my team truly helps accelerate scientific research."

Manny Farag, Gas Chromatography (GC) Product Manager

"Being innovative in my job is second nature. I’m constantly discovering ways to make methods easier and higher performing for the industry."

Lee Marotta, Senior Field Application Scientist

"When I go to one of my mentors and let them know that I have learned something new, I am able to apply it in a real project right away which has been extremely helpful to my professional growth and has enabled me to continue achieving my goals."

Samantha Casseus, Boston-based Full Stack Developer

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We are committed to making a difference in our communities through strategic philanthropy, partnerships and employee volunteerism. Learn More »

Our achievements are built on a solid foundation of core values that inspire action, integrity, teamwork and outstanding results. Learn More »

To address growing supply constraints worldwide, PerkinElmer has expanded the production capacity of its extraction and RT-PCR tests at its global facilities... Learn More »

Keywords: PerkinElmer, Inc., Waltham , Food Portfolio Marketing Leader, Other , Waltham, Massachusetts

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