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Global Marketing Leader - Informatics / Software

Company: PerkinElmer
Location: Waltham
Posted on: November 20, 2020

Job Description:

Job Description About PerkinElmer - Global Informatics PerkinElmer's mission is to innovate for a healthier world, with over 13,000 employees worldwide and revenues in excess of $2.9 billion. The Informatics Solutions group is an individual organization within the PerkinElmer Corporation, consisting of over 500 employees. The Informatics Solutions group provides software and services into the Life Science, Manufacturing, Food and Beverage, Chemical, Agriculture and Government markets. Solutions include Analytics, Data Connectivity and Unification, Electronic Lab Notebooks and Data Visualization. Position Overview: The Head of Global Marketing will be responsible for the development and execution of the overall Informatics marketing strategy. The Head of Global Marketing will work with the GM/VP of Informatics to design and execute a strategy that will serve our existing customers and markets, while at the same time help drive awareness and business into new customers and new markets. We are looking for an experienced senior leader of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals. Major areas of responsibilities include: * Brand awareness * Product and solution marketing * Website and E-Commerce * Digital transformation * Lead generation * Public relations The Head of Global Marketing will directly manage a team, as well as work with members of PerkinElmer's global corporate marketing team, and external marketing partners, to execute the overall marketing strategy. Responsibilities Include: * Develop and implement a cohesive marketing plan to increase brand awareness * Lead and own the creation and execution of regional and sub-regional go-to-market marketing plans for direct and partner/channel in partnership with corporate marketing and sales leadership * Set current and long-term goals for internal teams * Design and review the Marketing department's budget and hiring plans * Analyze the sales cycle, channel mix and customer segmentation to formulate ideas and approaches to optimize the selling process across different customer segments and personas. * Translate the overall annual marketing plan and goals into actionable quarterly targets, goals, initiatives and metrics. Develop and track marketing KPI's * Introduce new marketing ideas, channels and tactics to help scale the business * Build relationships with media and stakeholders through creative PR strategies * Prepare regular reports and presentations on marketing metrics for the Informatics Leadership Team * Conduct market analysis to identify challenges and opportunities for growth * Track competitors' activities * Participate in the quarterly and annual planning of the company's objectives * Adapt global campaigns for relevancy in individual markets and craft targeted campaigns based on regional requirements * Arm sales teams with tailored content support to leverage in customer outreach and engagement * Work with sales teams to create and execute both strategic and tactical campaigns such as call downs, email blasts etc. Align with product marketing team to ensure consistent branding and messaging, as well as differentiated offers based on buyer personas * Ensure successful lead/opportunity capture/nurture and connection to sales teams Basic Qualifications: * Bachelor's degree required * 10+ years of proven work experience with an ideal mix of marketing, strategic, technical and business background Demonstrable experience designing and implementing successful marketing campaigns within a software company Preferred Qualifications: * Experience in scientific software or enterprise software (Desired, not required * Experience in SaaS (Desired, not required) * Knowledge of and comfort working in an agile, fast paced environment * Ability to excel at creating marketing strategy and vision and seeing it through to successful execution * Demonstrated ability to drive revenue through highly effective marketing and measured accountable results * Solid knowledge of SEO, web analytics and Google Adwords * Experience with CRM software and digital marketing tools and techniques * Strong analytical and project management skills * Strategic mindset, with ability to make difficult decisions * Exceptional leadership skills and proven ability to attract, develop and coach great talent * Excellent oral and written communication skills * Ability to build strong working relationships across multiple departments and functions. Highly collaborative * ; MBA preferred * Moderate travel required #LI-PN1 PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics pr

Keywords: PerkinElmer, Waltham , Global Marketing Leader - Informatics / Software, Other , Waltham, Massachusetts

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