You will be based in our Waltham office as part of McKinsey's
Technology & Digital (T&D) organization. You will be a core
member of both the product management function and the external
Our external engagement group is responsible for designing,
developing and implementing many of the firm's externally-facing
digital publishing and communications platforms. This includes
managing platforms like McKinsey.com, the McKinsey Insights app,
the alumni site and programs around analytics, test & learn and
audience development (e.g. SEO, Email, Social).
You will work closely in a team (squad) focusing on audience
insights and analytics alongside experts in various disciplines -
data engineers, data scientist, data analyst, designers,
developers, more - and together the squad relentlessly strives to
deliver outcomes that matter to people.
You and your squad will work together to discover opportunities,
experiment, test and learn, and deliver solutions using our own mix
of methodologies, including design thinking to help us understand
users needs and problems, lean methodologies to experiment fast and
learn a lot, and agile approaches to reduce uncertainty by working
in short development cycles and pausing to reflect and adapt.
You will play a co-lead role on the squad in setting a shared
vision, understanding value and prioritizing work with the focus on
audience insights and analytics.
In this role, you will develop a deep understanding of the
various platforms/products the external engagement group supports,
our target audiences (e.g. clients, potential clients, job
candidates, etc.) and in partnership with key stakeholders and your
squad, set an ambitious and clear analytics and objectives.
You will co-lead a team of analysts and data engineers to
capture web analytics and other relevant data in our cloud data
lake and disseminate key business metrics via automated dashboards
and visualizations to the function's major stakeholders .You will
also co-lead the team to perform ad hoc analyses and deep-dives of
website and trends to produce actionable insights for stakeholders
in order to help inform product, content and outreach strategy.
You will leverage the latest analytics tools and technologies to
promote self-serve reporting and manage external agency to
implement web analytics tracking on mckinsey.com and Alumni Center
websites and the McKinsey Insights App.
- Bachelor's degree in business, computer science or quantitative
field with excellent academic record; advanced degree
- 5-7 years of product development experience in agile
- Passion for product development, audience insights and
- History of working in web analytics (e.g. Adobe Analytics or
- Understanding of the implementation of web analytics within
- Experience using or leading staff who use SQL, Alteryx,
Tableau, Python, AWS (or comparable technologies and tools) is
highly desirable; experience with machine learning/AI is a
- Growth mindset; always looking to improve self and the work of
- Experience leading cross-functional teams on projects with
multiple workstreams and deliverables; strong influencing skills
that drive alignment in a non-hierarchical environment
- Strong business acumen, analytical, and problem-solving skills
including data structuring and quantitative reasoning
- Excellent planning, prioritization and organizational skills
with the ability to balance competing priorities in a dynamic